Jan 17, 2018
This week’s episode of "Marketing Today," finds Alan talking with Jose Aguilar, global brand management director for Nestlé Nutrition. Aguilar leads Nestlé's billion-dollar super premium infant formula category and also heads up innovation projects, geographic expansion, and renovation of the communications platform for the company. He is a true global executive who has led businesses the world over, from Europe and Asia to the United States and Latin America.
In talking about his experience as a global marketer, Aguilar voices his belief in the synergistic importance of a strong understanding of both data and culture. "You need a very deep understanding of the data that you have in front of you. And, actually, one of the key things a global marketer needs to bring to the table is an understanding of the local market."
Not surprisingly, coming from someone who places great importance on the emotional intelligence necessary when working with people of different cultures, Aguilar adds, "What I've learned is to be inclusive. I love to have teams that bring different perspectives to the table, that have different backgrounds — from many angles: economic, cultural and social."