Dec 13, 2017
In this week’s episode of “Marketing Today,” Alan talks with Tom Fishburne, the founder of Marketoonist, a content marketing agency that employs cartoons to make its point, and the author of “Your Ad Ignored Here.” His work reaches several hundred thousand marketers every week, and Seth Godin calls him the David Ogilvy of cartooning.
In discussing his work, Fishburne says, “It’s fun for me, as someone who comes from both marketing and cartooning, to think about how cartoons can help solve marketing challenges.”
He goes on to add, “Cartoons can ultimately bring empathy to a topic that can otherwise be very technical. Use humor as a bit of a Trojan horse — you get people laughing at certain behaviors or pain points — and it opens up a window to then deliver a deeper message.”